경영학 애플의 4P, SWOT 분석(영문)

경영학 애플의 4P, SWOT 분석(영문) [경영학] 애플의 4P, SWOT 분석(영문).ppt 목차 Part 1. History of Apple Inc. Part 2. 4P Analysis 1. Product 2. Price 3. Promotion 4. Place Conclusion. SWOT & Implication 본문 In 1976, Apple Computer Inc. was established In 1984, Steven Jobs left the company because ofinternal conflict with John Sculley In 1997, Steven Jobscameback to the Apple Computer Inc. as a temporarymanager After that, the magic was begun Brand Ranking No.1 Stock price : $6 (2003) -> $550 (2012) Aggregate market valu : $18,295,1000,000 Reduce the Product Category 40 to only 4 : Computer MP3 Cell Phone I Pad PDA is the representative product that Apple Inc. gave up Instead of that, Apple Inc. focus on the 4 product category and has increased the product line(ex) MP3 – I Pod Classic I Pod Touch I Pod Mini I Pod Shuffle 본문내용 romotion 4. Place Conclusion. SWOT & Implication P a r t 1 Part 1. History of Apple Inc. In 1976, Apple Computer Inc. was established In 1984, Steven Jobs left the company because of internal conflict with John Sculley In 1997, Steven Jobs came back to the Apple Computer Inc. as a temporary manager After that, the magic was begun Part 1. History of Apple Inc. I Phone 3GS I Pod touch 3G I Pod 2