2013년 8월 12일 월요일

경영학 중외제약의 경영전략(영문)

경영학 중외제약의 경영전략(영문)
[경영학] 중외제약의 경영전략(영문).ppt


목차
1. About ‘JW Pharmaceutical’
2. What is ‘Phytoncide’?
3. Phytoncide Product line
4. Market Attractiveness Analysis of Phytoncide Volatilizor
5. 4P ANALYSIS (3) PLACE
6. SWOT ANALYSIS
7. Finance
8. Human Resource and Job Security
9. How to solve the problem of Phytoncide Volatilizor


본문
(2) Vision
We are committed to human healthcare
We make healthy culture

(1) Phytoncide
- Phyton : ‘Plants’
- Cide : ‘Kill’
- Found in early 20C

Own shopping website & Open market: 11st, G market, etc.
 focused on Online
Over The Counter < prescription only medicine
&#61664; drugstore < large hospital
Transactions with drugstores↓&#61664; hard to sell products

Temporary increase in sales due to swine flu

Gift sets

Sponsorship
⇒ Practical sales X, just for temporary period

Small market, low product awareness, limits of distribution
= Online sales promotions

Exhibitions and Expos
⇒ Fail to meet customers directly




본문내용
make healthy culture

(3) Major History
Founded in 1945
Goes down from 5 to 8
Production of Sap a Billion in 1999
One of the most admired 30 companies in Korea (Dong-A Daily News) in 2005
1. About ‘JW Pharmaceutical’
(4) Business field
- Healing medicine, Sap, Raw material medicine, Eco-friendly product, Health care product, Reagent and diagnostic devices
(3) 주요연혁
1945년 회사 설립
1999년 수액생산 10억병 돌파
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