경영학 씨티은행의 아시아 시장 진출 분석 (영문)

경영학 씨티은행의 아시아 시장 진출 분석 (영문) [경영학] 씨티은행의 아시아 시장 진출 분석 (영문).pptx 목차 1.Rapid Economy Growth 2. Large Population 3.Ne w market channels 4. Overcomebranch# Limitation 5. High Quality Services 1. High deposit requirements 2.Not enough infrastructure 3. Governmentregulations 4.Unstable Politic/Economic 5. Low income 본문 Citibank’s marketing channels are consisted of Direct mail, Take ones, Direct sales, and Bind-ins There are 27,200 customer who acquired by below channels. 3200(1.1%) customers from Direct mail, 8000(0.4%) from Take ones, 8000(26.7%) from Direct sales and 8000(0.3%) from Bind-ins Direct mail’s cost per converted customers is $140.63, take ones’ is $62.5, direct sales’ is $28.13, bind-ins’ is $56.25. As a result, The total cost per converted customer is $59.74, and the total percentage of converted customer over contacted customer is 0.5% 본문내용 .Ne w market channels 4. Overcome branch# Limitation 5. High Quality Services Pros Cons 1. High deposit requirements 2.Not enough infrastructure 3. Government regulations 4.Unstable Politic/Economic 5. Low income Cons Citibank’s marketing channels Citibank’s marketing channels are consisted of Direct mail, Take ones, Direct sales, and Bind-ins The cost of customer acquisition There are 27,200