Baidu 바이두 전략경영(영문)

Baidu 바이두 전략경영(영문) Baidu 바이두 전략경영(영문).ppt 목차 Part.1 Introduction History Part.2 Business model Growth strategy Geographic expansion Part.3 Google in China China’s Goolge SWOT Analysis Part.4 Baidu’s future Conclusion 본문 Google Since 2001, has acquired some small startup companies. Since 2004, has entered into a wide array of products and services outside its sponsored- search domain. Had launched Gmail and Orkut and acquired YouTube and Doubleclick. Baidu In 2004, acquired the domain name hao123.com – the largest traffic contributor and distributor of its P4P services. In 2008, formed strategic allianceswith market leaders in otherbusiness sectors to further broaden their customerbases. → like online game market By Source200320042005200620072008Q1 By location (in $ million) U.S.$1,038$2,119$3,757$6,030$8,629$2,541 International4281,0702,3824,5757,9652,645 Total revenue$1,466$3,189$6,139$10,605$16,594$5,186 "I had no intention of keeping baidu inside china from the start.now that we have won over 60 percent share in china,i think its natural that we turn to overseas markets." —ROBIN YANHONG LI "Whatever Baidu does,it does not matter to us.The interent is not the same as other IT business.Google and users will turn to whever does the better,and they will change again when they find someone even better." —KAIFU LEE 본문내용 ory Business model Growth strategy Geographic expansion Google in China China’s Goolge SWOT Analysis Baidu’s future Conclusion LOGO Introduction "hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood." Robin Li is the co-founder, chairman and chief executive officer of Baidu, Inc. Baidu LOGO Baidu Encyc