아모레퍼시픽 마케팅 전략 (영문)

아모레퍼시픽 마케팅 전략 (영문) 아모레퍼시픽 마케팅 전략 (영문).ppt 목차 Product Pricing Distribution Through What Channels to Distribute the Product? Promotion How to Promote the Product? How to Advertise the Product How to Promote the Product? 본문 Amorepacific’s Laneige line moderately priced, reliable, good value Long lasting, Waterproof lipstick Strong tenacity and little affected by external stimuli Increasing number of working women Growing interest in cosmetics with strong sustaining power e.g) Waterproof Spending much of their time at office, outside the home Concerned with reapplying lipsticks whenever necessary in their busy schedules 본문내용 ic’s Laneige line moderately priced, reliable, good value Long lasting, Waterproof lipstick Strong tenacity and little affected by external stimuli * Backgrounds Increasing number of working women Growing interest in cosmetics with strong sustaining power e.g) Waterproof Main targetYoung Adults Spending much of their time at office, outside the home Concerned with reapplying lipsticks