경영학 인도의 초경량 자동차 시장 에서의 타타나노 타타그룹(Tata Nano and Tata Group) 경영전략(영문)

경영학 인도의 초경량 자동차 시장 에서의 타타나노 타타그룹(Tata Nano and Tata Group) 경영전략(영문) [경영학] 인도의 초경량 자동차 시장 에서의 타타나노 타타그룹(Tata Nano and Tata Group) 경영전략(영문).pptx 목차 1.Tata Nano & Tata Group: Disruptive Innovation 2.Tata Nano & Tata Group: Local Needs 3.Tata Nano & Tata Group: Outlook in Sales Growth 4.Tata Nano & Tata Group: Competitors 5.Tata Nano & Tata Group: Global Markets 6.Tata Nano & Tata Group: Ratan Tata & Tata’s Vision 7.Tata Nano & Tata Group: Pursuing Disruptive Innovation 8.Tata Nano & Tata Group: Going UP the Staircase 본문 (1) Poor road conditions -> Not sensitive about max. speed (2) Indian consumer - price-sensitive - expansion of the middle class - design 1. Economic growth -> Consumption Increase 2. Better social infra. (road) -> Cars substitute bikes 3. Demand for mobility -> car sales will increase Tata Swach: disruptive innovation in low-cost water filter market -Strong Product Design -Half the price of nearest competitor, Unilever -Module, Simple to use 본문내용 Innovation = $ 2,000 Plastic components No air conditioning No airbag No power steering Manually operated side windows Max speed 70km/h (1) Poor road conditions -> Not sensitive about max. speed (2) Indian consumer - price-sensitive - expansion of the middle class - design Tata Nano & Tata Group: Local Needs 1. Economic growth -> Consumption Increase 2. Better social infra. (road) -> Cars