목차
1.Company Intro
2.4P analysis
3.National SWOT
analysis
4.International SWOT analysis
5.Brand
marketing
6.Conclusion
본문
Nike sports Korea
introduction
Nike, based on an accurate understanding of athletes in sports
made basic direction to provide required elements. Also Nike wished that more
people enjoy the sports together. In Korea market, Nike shares same vision. In
1986 Nike established ‘Korea Nike’ to draw interest of Korean and Korea sports.
Nike sells the goods such as sports shoes, clothing, bag to Korean and in 1989
Nike have been together Samns sports as cooperation form. Nike’s headquarters
publicly buy stocks of Samna sports and in 1994 June, Samna sports started as
Nike sports.
After ㈜Nike sports leaded retail operation, has annually about
30% sales growth. In korea productivity center research, Nike sports is ranked 1
in customer satisfaction. So Nike is recognized as the best brand by many
institutions.
Nike is providing the best product that is appropriate for the
people level. Also, they support the player and exert every effort for the
progress of the Korea sports. Every year, including Nike street basketball
tournament that fascinates adolescents with new concept and event, through the
Manchester United premier cup and Nike young player baseball class, they
contribute the sports vitalization and expand the sports base. Also, including
figure queen Kim Yuna, the national soccer team that include Park JiSung, Ki
SungYong, Lee ChungYoung and so on, national basketball team, national baseball
team, they are sponsoring the sports player and team that represent our
nation.
Nike sports, no less than product, is known for their defiant and
innovative marketing activity. In 2006 Germany World Cup, they appear Korean
players fight and passion by fighting sprit campaign and in 2007 Air Force 1 and
Windrunner Collectable, in 2008 through the dunk project, they break the
existing product publicity way and reform the brand with the customer by new
technology or personalization and differentiated capaign. Also, in 2007, after
Nike plus launching, in 2008 they can supply platform possible to train
systematic for customers while releasing the Nike sports band. Such Nike sports
marketing activity receives high praise and attention in other country.
In
2008, Custom Dunk of BeTrueDunk, This is Love with Kim Yuna, Be the Legend that
expresses Park JiSungs unextinguished passion are is digital campaign which
unravels players noble sports spirit and passion. And it is estimated that
effective communication induces customers participation. These campaigns were
awarded in abroad top advertisments like Clio Awards, New York Festival, etc.
Also, in 2008 and 2009 Nike human race, global running event, is annually held
with distinguished strategy and it was a successful mass meeting.
4P
analysis
(1) Product
The clothes and sweatshirt that famous team
players supported by NIKE put on sell pretty much. NIKE uses Tiger Woods and
본문내용
nd marketing
Conclusion
Company intro
Company
Overview
Bill Bowerman and Phil Knight that are Nike Co-Founder established
‘Blue Ribbon Sports’ to supply high quality shoes. BRS’s sales are about $8000
in the first year. In 1971 goddes of victory ‘Nike’ devised the company’s name
and swoosh logo was introduced. Finally in 1972 Nike that today we know was
launched.
In the past, Nike based in the Un |
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