자동차 타이어 마케팅 전략 (영문) 자동차 타이어 마케팅 전략 (영문).pptx 목차 About car’s tire Objective 4Ps SWOT Analysis STP Analysis 본문 Tires are round-shape object surrounded with wheels that are made of metal connected with axle of cars so that car’s tires don’t wear Because tires reach ground for driving and support car’s weight, It plays a role like man’ shoes Therefore we need to concern considerably and manage tires cotinuously Tires conduct the following four important function First, Function of conveying driving force , control to road Second, Function of easing shock from road Third, Function of maintaining , changing direction of cars Finally, Function of support weight of cars Objective - accident case 66% were caused by damaged tires Around 5% to 10% occur due to damaged tires 본문내용 tion of conveying driving force , control to road Function of easing shock from road Function of maintaining , changing direction of cars Function of support weight of cars Check point of tires Marketing objective Accident prevention Objective - accident case 66% were caused by damaged tires Around 5% to 10% occur due to damaged tires product Introduce Life check line on the tire More accurat