마케팅전략 AIR BUSAN의 마케팅전략 사례(영문)

마케팅전략 AIR BUSAN의 마케팅전략 사례(영문) [마케팅전략] AIR BUSAN의 마케팅전략 사례(영문).ppt 목차 1.Introduction 2.Air Busan’s Position and Reasons of Success 3. SWOT analysis 4. Competitor Analysis 5. Our Unique Strategies 본문 2. Busan - Jeju Route Boarding Rate (November, 2008) : 47.4% Boarding Rate (March, 2009) : 54.7% Top position on the Busan &#8211; Jeju Route among the all Korean Airline company To consume less oil : Use small jet planes and propeller planes -> Vibration the passengers feel : Stronger than other major airlines -> Irritate passengers : Loud, disturbing sounds -> Uncomfortable seating environment : Inconvenient - No room to move Opportunity 1. Busan metropolitan city, as the 2 major city in South Korea : 2. Not only political, economical but also cultural and social center Threat 1. Competition with Korean Airline in domestic air service About Boarding Gate - Korean Air &#8211; Direct boarding gates - Air Busan &#8211; Shuttle bus ->Make delay ->Need to use direct boarding gates 본문내용 ess 3. SWOT analysis 4. Competitor Analysis 5. Our Unique Strategies Introduction <Air Busan> Established in February 2008 Contract with Busan Metropolitan City, Busan city bank, Asiana Airline Have 5 Airplanes(B737-500) Busan-Gympo Route and Busan-Jeju Route Air Busan’s position in low-cost airline market(1) 1. Busan - Jeju Route Boarding Rate (January, 2009) : 84.9% Record the first position