마케팅전략 CJ 행복한 콩 마케팅전략 분석(영문)

마케팅전략 CJ 행복한 콩 마케팅전략 분석(영문) [마케팅전략] CJ 행복한 콩 마케팅전략 분석(영문).ppt 목차 Introduction Situation analysis SWOT Analysis Marketing goals, objectives & strategies Financial Information Conclusion & Implication 본문 Major aspects of the marketing plan Awareness & Market share Targets : Busy working women Young housewives People who have to control their weight People have eating disorder (EX. Anorexia ,bulimia) Distribution complement: kindergarten, hospital in-flight meals , etc Current Marketing Strategy and Performance “Morning Tofu” Differentiation strategy Emphasize following 5 advantages Domestic beans 3NP (Natural processing) No artificial ingredients Traditional making process ‘Easy Peel’ Current and anticipated organizational resources In 2006, CJ built high-tech soybean plant in Jin-Cheon Produce 150,000 Tofu a day Cultural and structural issues Life style change Health and diet Safety food Small package food popular 본문내용 Ⅴ Ⅵ Financial Information Conclusion & Implication Situation analysis Introduction Group 11 * Introduction Group 11 Group 11 Introduction Well-being Health & diet (low calories and high nutrition) Safety Food Group 11 Working women A nuclear family The depression of economy small package Substitute Tofu Introduction Group 11 Morning Tofu (Substitute Tofu) Plain (180g 105kcal) Sweet pot 참고문헌 -Thesis Choi Ji-Hyun the rest.2007. Improved scheme for connection between food industry and agriculture. Korea Rural Economic Institutes Han Sang-bae. 2005. Research related to sanitation of bean curd. Korea Food & Drug Administration Liu, KeShun (1997), Soybeans: Chemistry, Technology, and Utilization, Springer Deep Seawater Business To Develop Local Economies. Japan for sustainability. Retrieved on 2008-01-05 -Website http://www.cj.co.kr http://www.happycong.co.kr http://www.pulmuone.co.krhttp://www.kiet.re.kr/index.jsp http://www.manet.go.kr http://www.nso.go.kr www.wikipedia.or.krwww.thinkfood.co.kr www.fnnews.com www.hankyoung.com http://dart.fss.kr/http://english.cj.net/ www.wikipedia.orgwww.thinkfood.co.kr www.fnnews.comwww.hankyoung.com -Press release http://www.e-today.co.kr/200707/news/newsview.php?TM=news&SM=0101&idxno=182355 2008-09-03 -Blog http://blog.naver.com/aniranika?Redirect=Log&logNo=140017561456 http://blog.daum.net/milkyspa/16217318 http://www.zenwealth.com/BusinessFinanceOnline/FF/PercentageOfSales.html http://blog.naver.com/aniranika?Redirect=Log&logNo=140017561456 http://blog.daum.net/milkyspa/16217318