목차 - Introduce alara agri -Cherry production - Introduce
problem - Result of this problem
본문 Problem Given that cherries
were seasonal-premium price Typical consumers bought cherries because they
were wanted complements to other high-end consumables such as wines and cheeses.
German and Belgium people are more price sensitive than
Britons Pruning cherry trees and growing cherries 26 to 28mm are important
things but farmers think it’s unnecessary.
Approach
1. Making
consumer understand that packaging is better than box type -> form 5kg
boxes of loose cherries to 250g small grab packs (punnets) 2. Changing supply
chain to reduce the price 3. Paying double for cherries with largerdiameters
and better coloration. 4. Selling “luxury” cherries in the
U.K.
본문내용 ra 1992 - Added cherries to the product
portfolio 1995 - Planted first alara cherry orchard 1996 - Built first
mobile hydro-cooler 1998 - Built the central packing facility in
Bursa 1999 - Started nursery operation 2003 - Imported the cherry line
from USA 2003 - Invested in Patagonia, Argentina to prolong the cherry
supply up to 8 months of the year 2003 - Certified for Eurepgap for
Alara orch
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