마케팅전략 cj인터넷 게임 마케팅전략(영문)

마케팅전략 cj인터넷 게임 마케팅전략(영문) [마케팅전략] cj인터넷 게임 마케팅전략(영문).doc 목차 1.Introduction Executive summary History of company & products Vision & Mission 3. Theories & literature reviews. 4. Discussion about Marketing Plan. External Environment product competitors Generic competitors Total budget competition PESTLE a.Political b.Economic c. Social d.Technological e.Legal Marketing strategy Target market (STP) CJ인터넷(넷마블) STP & Product Mix Conclusion 본문 Vision & Mission Mission : is to offer continually easy access to the various online game with the finest analysis capacity of the data base and creative organizational culture from coming by initiative employees. Vision : we will become not only the number one online game & entertainment service company but world’s pioneer online game & entertainment service company that makes people’s life joyful. Goal of this study : to bring new over the 30’s customers from other companies, offering better casual games and entertainment sources 3. Theories & literature reviews. 4 P’s http://www.netmba.com/marketing/mix/ MarketingSWOT http://www.netmba.com/strategy/swot/ 4. Discussion about Marketing Plan. Internal Environment Netmarble’s organization structure is like following chart. Under the CEO and executive groups,Each department has each other deferent tasks and responsibilities. Netmarble’s core organization culture is free and casual. CJ internet employees are under more free and casual work environment. There is no doubt that our employees who are free from other complex company cultures. For example, Netmarble’s employees have free dress code and meeting style during the work. They have offered many entertainment events out of their work place to encourage employees to have a creative way to think such as watching movie, playing a game. Above of all, we have considered creative ideas and free willingness to be important. So we built our companys cafe, wonderful restroom, typical discipline room, open meeting room and nursing room etc. At the end, our CJ Internet employees usually are free from companies restrictions or rules. In brief, our company culture is freeness an 본문내용 internet based circumstance. According to the data by KOSIS, Korean statistical information system, the computer diffusion rate from every house in Korea was 60.1% in 2002 and without any doubt, this rate has been increasing now. This means almost more than half of every house has a computer with fine internet access, and thanks to the size of its territory, Korea, we do have the worlds best cond 참고문헌 http://www.itstat.go.kr/